BAHRAIN MERIDA Pro Cycling Team partners with LATTERIA DI SOLIGO
Tuesday, 28th February 2017 – BAHRAIN MERIDA Pro Cycling Team is proud to announce the signing of the partnership agreement with another renowned brand of the Italian agri-food: Latteria Soligo.
The Cooperative of milk producers based in Farra di Soligo (TV) is among the most important institutions of the Veneto Region, known as “Marca Trevigiana” and it will be the official supplier of the BAHRAIN MERIDA Pro Cycling Team in the season 2017.
“We were Vincenzo’s supporters since the beginning of his amazing career,” said the Chairman of the Board of Directors, Mr. Lorenzo Brugnera, “so we will continue to support him in his new BAHRAIN MERIDA jersey, as well as his whole new team.”
The company connects over 200 producers between Veneto and Friuli Venezia Giulia Region and it is one of the oldest enterprises of the Italian dairy industry with long-standing history of more than 130 years.
“The same as at the time of our founders in 1883,” added the President of the cooperative “our values and mission are written in the opening statement of our dairy’s statute: ‘make perfect products’. This means to be grounded to a well-established dairy tradition that let us to be the third producer of Asiago DOP and of Grana Padano DOP, Montasio DOP, Casatella Trevigiana DOP and Mozzarella STG. Moreover it means to be the first in innovation and research: to this day Soligo milk is the only one under the label QV, that is Verified Quality, starting with the farm, where the breeders focus on the well-being of the animals, which is the real guarantee of the goodness of the milk.”
“Soligo milk is naturally rich in Omega 3, thanks to the nutrition of the dairy cows, that is supplemented with a daily ration of flaxseed. We pay attention to all these details because having “perfect products” means that we are more responsive to the needs of consumers, which require food that suits their physiological state and health. The new frontier of Latteria Soligo is to be faithful to the founding principles and to provide functional and wholesome food.”
“Our ultimate goal is to promote health through healthy eating,” concluded the President Brugnera. “Because of that we have been close to the athletes for years and in BAHRAIN MERIDA Pro Cycling Team we found the right partner to continue this journey.”
Even sports medicine, in fact, now agrees that milk and cheese, rich in proteins, are strategic allies to replenish muscle mass after a strenuous workout, to improve endurance and sports performance. At the big races this season, Latteria Soligo will be the supplier of the team’s hospitality bus with QV milk, butter, fresh cheese and yogurt, ideal for breakfast and other meals. All their products are made in the name of authenticity, taste and strong identities that make Soligo a producer of food excellence, Made in Italy.
BAHRAIN MERIDA Pro Cycling Team
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