Gruppo Autotorino and Rent2go mobility partners of the Team Bahrain Merida
BAHRAIN MERIDA Pro Cycling Team are delighted to announce the launch of a new collaboration with Gruppo Autotorino and Rent2go, for the delivery of the official team vehicle in 2019.
Established in 1965 Autotorino became the Italian top car dealer group in 2015 and a few years later it was the first Italian brand to be included into the group of the top 50 European Dealers. And now, for the first time, Autotorino enters the world of cycling, by the signing of a one-year partnership agreement with Team BAHRAIN MERIDA in collaboration with Rent2go, the long-term car rental newco, which it co-founded in 2018.
Thanks to this partnership they will supply a total of 14 cars, selecting top of the line models as the new Kia Ceed and the Kia Optima.
“We’re happy to use again KIA team vehicles in 2019 and we hope that we will repeat the great successes achieved together last year” – Alex Carera, Team BAHRAIN MERIDA Business & Marketing Manager says “This partnership brings together four leading companies as Team BAHRAIN MERIDA, Gruppo Autotorino, Rent2go and KIA Italia. We all share passion, dedication, but above all team spirit, that is at the basis of this agreement too”
Passion, knowledge, dedication and determination are in fact some of the typical values in sports, shared by Autotorino too – as shown in its more than 50 years history – and by its numerous staff members, which are sports lovers and sportsmen as well. For this reason Autotorino Group had always supported top athletes, teams and events of various disciplines (volleyball, basketball, football, skiing, mountain runner, to name a few of them).
Plinio Vanini, Gruppo Autotorino President comments “Our commitment is to assure full freedom of movement to people. For this reason, we’re not just car dealers, but we perform our role more actively. We’re happy to provide our services – developed through our company Rent2go – to Team BAHRAIN MERIDA and we hope to share lots of wins with them”.
Gruppo Autotorino started 2019 with power and dedication to take on a new season with big aims. After a constantly growing in 2018 (+5% sales; 10% turnover) the best Italian Dealer is already thinking about new challenges, as moving BAHRAIN MERIDA riders and staff members on the roads worldwide, at the renowned cycling events like the fascinating Classics and the Grand Tours.
“It is a huge pleasure for us to be here at Autotorino to announce this partnership agreement” Brent Copeland Team BAHRAIN MERIDA General Manager says at the press conference “Vehicles represent a fundamental contribution for the team. Our staff and our athletes move around the world, covering thousands of kilometers. Having safe and reliable cars is something we care about”.
The new team vehicles are ready to get in on the action, with a part of the team that will move to Cambrils in Spain for the next training camp, attended among the athletes by Sonny Colbrelli, back from a successful 2018 and who is expected to take prestigious results in 2019 as well: “We will enjoy the Spain’s warm climate to be able to train better ahead of the racing debut. My season will start with the Vuelta Valenciana on 6th February and continue in Oman. Then my aim will be the Classics, starting from Milano-Sanremo”.
(All pictures can be used for editorial and non commercial usages only and are copyright @Bettiniphoto @Team Bahrain Merida)