Astoria becomes partner of BAHRAIN MERIDA Pro Cycling Team
Astoria has signed an official supply agreement for the 2017 season with the BAHRAIN MERIDA Pro Cycling Team which makes its debut in the World Pro Tour this year. A team with great ambitions with an international staff (27 riders and 40 professionals from 12 different countries) and an absolute star like Vincenzo Nibali. It is thanks to the meeting of the Italian cyclist with His Highness Sheikh Nasser, that the latter has decided to create a new team.
Astoria Wines, a wine producer company from Treviso in Italy, has a long history of sponsorship in the cycling world and it has been the official supplier of the bottle of the Giro d’Italia since 2012. The company, owned by the brothers Paolo and Giorgio Polegato, exports its sparkling wines all over the world, and it has also been known in the Arab countries since 2012 for creating “9.5 Cold Wine Alcohol Free Zerotondo”, a non-alcoholic sparkling grape juice made with grapes of Venetian vineyards. Zerotondo will be supplied to the Bahrain Merida Team for its celebrations.
“Cyclism for us is not only a great passion, but a huge communication opportunity – Paolo and Giorgio Polegato say. – We are already present in the Middle East, but we aim to strengthen our presence in a market with great potential, which loves the world of cycling. A collaboration with a serious and prestigious team like Bahrain Merida Pro Cycling is a great business card for our initiatives. “